Portfolio
Louisville Wedding Photographers, Jeff & Michele
Jeff & Michele's site is designed to, like their photography, tell a compelling story. Parallax scrolling images and strategically placed content clearly and emotionally communicates Jeff & Michele's brand as gorgeous, intimate, and fun.
As Louisville wedding photographers, Jeff & Michele need to stand out among other wedding photographers in their area without being flashy. The exclusion of complex graphics and other distracting elements highlights the simplicity and beauty of their brand and portfolio.
By showcasing the larger banner parallax images as section intros to key aspects of Jeff & Michele's wedding photography brand, we avoid being overly focused on a single image as many common photography websites that typically display a large front page image. In this way, the visitor is not only brought to look upon a single image, but is rather gradually guided into a call to action (to contact Jeff & Michele); the visitor catches a glimpse of who Jeff & Michele are, why they do what they do, why it is with excellence that they do it, and then invited to be a part of that experience.
Smaller thumbnail images are sprinkled in to provide a broader array of their work, highlighting their breadth of ability. To allow for manual-text adjustment, images are placed as the hand-lettered-style section titles. Sections are closed in lines to create a sense of structure.
Jeff & Michele's logo, as well as their navigation is fixed, allowing the visitor to maintain a sense of brand recognition and a concept of options for easy navigation. Visitors are deeply impressed and drawn deeper with a sense of excellence they easily associate as a part of the expected experience which they now have the compelling opportunity to explore with Jeff & Michele as their story-telling wedding photographers.
The Boutique Lens
To create easy sales and revenue, The Boutique Lens was empowered with a smooth and enjoyable visitor-focused interface. The images are large and clear and the fonts are simple and cohesive.
The Boutique Lens' products are displayed as a "Collection" which serves as the homepage. Visitors are often referred to this website from links within content that talks about their products, so The Boutique Lens wanted a homepage that got straight to business.
The navigation is fixed (scrolls with the page) as a drop down menu. Once clicked, various pages can easily be accessed if the client wants more info or to contact The Boutique Lens.
Knoxville Wedding Photographer, Abigail Malone
Abigail Malone approached us with an already stunning website from a user experience. However, she was not ranking for keywords relevant to her business. We help her with the search engine optimization of her site as well as the design of her site, as it relates to ranking better!
As a wedding photographer in Knoxville Tn, Abigail wants her ideal clients in the local area to find her easily and quickly. That’s where having an SEO team on her side is a huge advantage by helping her to appear when her clients are Google searching!